![]() As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Understand your target audience and interested parties. Include the following steps in your plan: 1. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. Divide your strategy across pre-event activities, the main event and post-event tasks because all three stages are essential in order to market your event effectively. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. This means that the top-earning event promoters make 36,000 more than the lowest earning ones. Additionally, event promoters are known to earn anywhere from 27,000 to 57,000 a year. ![]() In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. Event promoters average about 19.18 an hour, which makes the event promoter annual salary 39,894. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans.
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